India Beer Market Trends Analysis, Consumer Insights and Research Report by 2033

India Beer Market 2025-2033

According to IMARC Group's report titled "India Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcoholic Content (High, Low, Alcohol Free), Flavor (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Region 2025-2033", the report offers a comprehensive analysis of the industry, including India beer market trends, share, share, and regional insights.

How Big is the India Beer Industry ?

The India beer market size was valued at INR 444.6 Billion in 2024 and is projected to grow to INR 802.5 Billion by 2033, with an expected compound annual growth rate (CAGR) of 6.72% from 2025 to 2033.

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India Beer Market Trends:

The India Beer Market is undergoing a remarkable transformation as evolving consumer preferences, urban lifestyles, and premiumization reshape the country’s alcoholic beverage landscape. Once dominated by mass-market lagers, the segment is now witnessing a surge in craft and flavored beer consumption, driven by millennials and Gen Z seeking diverse, high-quality experiences. Moreover, rising social acceptance of moderate alcohol consumption and the growing pub and microbrewery culture are fueling experimentation across cities like Bengaluru, Mumbai, and Delhi. Additionally, the emergence of homegrown craft beer brands focusing on locally sourced ingredients, low bitterness, and innovative brewing techniques is redefining the competitive landscape.

In addition, e-commerce integration and home delivery models in select states are expanding accessibility and convenience for consumers. The shift toward lighter, low-calorie, and non-alcoholic beer variants also reflects the growing influence of health-conscious drinking habits. Furthermore, aesthetically designed packaging and experiential marketing campaigns are strengthening brand loyalty. Together, these trends highlight how the Indian beer industry is maturing beyond mainstream choices into a sophisticated, lifestyle-driven segment appealing to a new generation of responsible drinkers.

India Beer Market Scope and Growth Analysis:

Several economic, cultural, and regulatory factors are driving the expansion of the India Beer Market. Rising disposable incomes, increasing urbanization, and exposure to global drinking trends are elevating demand for premium and craft beer varieties. Moreover, the proliferation of brewpubs, beer cafés, and festivals celebrating local brews has significantly improved product visibility and consumer engagement. Additionally, favorable demographics—with a large youth population and growing female participation in social drinking—are contributing to rising per capita consumption.

In addition, relaxed excise policies in certain states and the introduction of online alcohol delivery have improved market reach and convenience. The entry of international players and strategic alliances with Indian brewers are also boosting product innovation and manufacturing capabilities. Furthermore, expanding cold-chain infrastructure and wider retail distribution networks are ensuring product freshness and availability across regions. Together, these growth drivers position the India Beer Market for sustained expansion, blending traditional lager dominance with a fast-growing appetite for artisanal and health-conscious brews.

By the IMARC Group, the Top Competitive Landscapes Operating in the Industry:

• Anheuser-Bush InBev SA NV

• Arbor Brewing Company India

• B9 Beverages Private Limited

• Carlsberg India Private Limited

• Devans Modern Breweries Ltd.

• Gateway Brewing Company

• SOM Distilleries And Breweries Limited

• Sona Beverages Private Limited

• United Breweries Limited (Heineken N.V.)

• White Rhino Brewing Co.

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-beer-market

India Beer Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India beer market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Product Type Insights:

• Standard Lager

• Premium Lager

• Specialty Beer

• Others

Packaging Insights:

• Glass

• PET Bottle

• Metal Can

• Others

Production Insights:

• Macro-Brewery

• Micro-Brewery

• Others

Alcoholic Content Insights:

• High

• Low

• Alcohol Free

Flavor Insights:

• Flavored

• Unflavored

Distribution Channel Insights:

• Supermarkets and Hypermarkets

• On-Trades

• Specialty Stores

• Convenience Stores

• Others

Regional Analysis:

• North India

• West and Central India

• South India

• East India

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Other Key Points Covered in the Report:

• COVID-19 Impact on the Market

• Porter's Five Forces Analysis

• Strategic Recommendations

• Market Dynamics

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

• Top Winning Strategies

• Recent Industry News

• Key Technological Trends & Development

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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