Last updated
United States Male Grooming Products Market Forecast
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 18,292.3 Million
Market Forecast in 2033: USD 28,531.9 Million
Market Growth Rate: 4.81% (2025-2033)
The United States male grooming products market was valued at USD 18,292.3 Million in 2024 and is projected to grow to USD 28,531.9 Million by 2033, with an expected compound annual growth rate (CAGR) of 4.81% from 2025 to 2033.
United States Male Grooming Products Market Trends:
The United States male grooming products market is experiencing significant shifts pushed with the aid of evolving patron possibilities and societal norms. Men are more and more prioritizing non-public care, leading to a surge in call for for specialized grooming products along with beard oils, skin care serums, and premium shaving kits. The upward thrust of the "metrosexual" guy and the have an impact on of social media have normalized self-care workouts among guys, encouraging manufacturers to innovate and cater to diverse needs.
Natural and organic products are gaining traction as consumers come to be greater aware of aspect transparency and sustainability. Additionally, the growing popularity of subscription-based totally offerings and e-trade platforms has made grooming products more available, allowing manufacturers to reach a much broader target audience. The market is likewise witnessing a trend toward multifunctional merchandise that provide comfort and performance, attractive to busy existence. As male grooming will become less stigmatized, the marketplace is poised to continue evolving with a focal point on premiumization and personalization.
United States Male Grooming Products Market Scope and Growth:
The United States male grooming products market holds massive potential for boom, driven through increasing disposable earning and changing perceptions of masculinity. The market contains a huge variety of merchandise, together with skin care, haircare, and shaving essentials, catering to numerous age agencies and demographics. Younger customers, mainly millennials and Gen Z, are key drivers of demand, seeking revolutionary and brilliant grooming answers. The enlargement of product traces by way of hooked up brands and the entry of new players are intensifying competition, fostering innovation and diversification.
Furthermore, the upward push of virtual advertising and influencer endorsements has amplified emblem visibility, attracting a broader consumer base. The market's boom is likewise supported through the increasing availability of grooming products in retail shops and on line structures, making sure convenience and accessibility. With guys turning into greater invested in their look and well-being, the marketplace is expected to witness sustained increase, supplying profitable opportunities for both existing and emerging brands.
The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States male grooming products market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product:
Male Toiletries
Electric Products
After Shave Lotions
Others
Male toiletries hold the largest share of the market, dominating sales and consumer demand due to their widespread use in grooming, skincare, and personal hygiene products.
Breakup by Price Range:
Mass Products
Premium Products
Mass products dominate the industry, holding the largest market share due to their widespread availability, affordability, and strong consumer demand across various demographics and regions.
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Others
Supermarkets and hypermarkets represent the leading market segment, accounting for a significant share of overall sales due to their extensive product variety and widespread consumer preference.
Breakup by Region:
Northeast
Midwest
South
West
The Midwest leads the market, accounting for the largest share of the United States male grooming products industry, driven by strong consumer demand and rising product innovations.
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Other key areas covered in the report:
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Market Dynamics
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Top Winning Strategies
Recent Industry News
Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
Request Free Sample Report:
and Segmentation:
Ask Analyst for Customization:
